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About Us


Do you say what matters most during key business presentations or in strategic discussion?

Do people listen to and respect your point of view and ideas?

Do you handle tough conversations in a way that you and others walk away feeling good about the interaction?

If you’re like most people, the answer is, “It depends.” It depends upon your preparation, your mindset, others people, your message, and many other factors swirling in your mind.


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Elaine Long is founder of Coaching Action LLC, a coaching and communications training company, based in Seattle, WA that helps individuals and teams master how to intentionally communicate with and influence an audience, whether that audience is a reporter, analyst, employee, key customer or partner. Elaine has worked with numerous companies and thousand of people as a media trainer and communication expert, Fortune 500 executives, to groups and individuals at mid-sized companies and start-ups in the technology, media, airline, life sciences and financial industries.

Elaine began her career as a broadcast journalist 30 years ago working in various media markets throughout the U.S., including Los Angeles at KABC-TV. She served as a consultant to media and broadcast companies nationwide, and helped to build executive coaching and media training practices for Audience Research and Development and Waggener Edstrom Worldwide before launching Coaching Action in 2005.

A certified leadership coach through Accomplishment Coaching and a Stakeholder Centered Coach through Marshall Goldsmith’s methodology, Elaine holds a Master’s Degree in Marriage and Family Therapy, is a member of the Washington Technology Industry Association, and supports Wellspring Family Services.

My clients inspire me with their courage to change and the diligence to do their work! It’s gratifying as a coach to witness their ensuing confidence to act boldly.