Prior to training or coaching sessions, Coaching Action
deploys ART™. ART™ is a system Elaine Long developed
to provide greater value for participants. ART™ allows
participants to build their skills in a customized training
and experience scenarios relevant to their company, industry,
issues, and role as a spokesperson.
ART™ involves Assessment, Research and Tailoring:
Assessment Interview – Analysis of individual skills,
experience, communication style, strengths and challenge
areas. These interviews are conducted by phone with each
participant.
Research – Coaching Action partners with companies to
understand their issues, competition, industry, products and
services, strength, company, and press perceptions to
develop scenarios for training.
Tailoring – Sessions are created with the components
appropriate to build participants’ skills and with scenarios
they’ll likely encounter with reporters.
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