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| Media Coaching works when a spokesperson achieves results: he or she is viewed as credible; key messages appear in print; press perceptions are neutral to positive. These results require preparation and skill. Coaching Action outlines a customized program that supports the innate talent of a communicator while remedying patterns that impede clear communication. In the forefront, individuals learn the principles of message delivery and practice them through role-play and mock interviews. Videotaping, feedback and in-the-moment coaching are the tools used in these experiential sessions. In the background, Elaine Long coaches spokes people to be authentic, connect with a reporter, and hear opportunities to impart messages. The coaching structure is designed for individuals or small groups. Testimonial |
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